Logo - Because I am a Girl

Logo - Because I am a Girl

Empower a Girl,
Transform a Community

Sign up to our Ezine

Loretta Dignam, Marketing Director Posted on April 11, 2023 by planirl

Loretta Dignam, Marketing Director


Loretta Dignam is the Marketing Director with Jacob Fruitfield. She is a marketing professional with over 25 years experience gained in the food & drink industry, working with a number of blue chip, multinational companies, in the UK, Sweden and Ireland. She previously held positions as Head of Consumer Communications at Diageo Ireland, Marketing Director at Mars / Masterfoods and Marketing Director at Kerry Foods.

Loretta has also lectured in the Michael Smurfit Business school in Marketing Communications to Msc & MBS Students. She has also been a board member of the Advertisers Association of Ireland.

Loretta graduated from UCD with a double first class honours degree in B.Comm and MBS.

Loretta hails from Dublin & is a city girl through & through. She is also a working mother of two children, a boy & a girl.

Because I am a Girl I ask …that all young girls worldwide grow up with the freedom, confidence & opportunities that my 9 year old daughter has

Because I am a Girl I believe …that women really are the stronger sex because they have emotional intelligence…in spades

Because I am a Girl I hope …to see a woman Taoiseach running the country someday soon

Because I am a Girl I wonder …what it is like to have no education, no independent income, no status, no freedom

Because I am a Girl I dream …that my daughter will grow up in an even more equal society than I have done

Because I am a Girl I remember…when women in Ireland weren’t allowed into pubs, except on a Saturday night & then only in the lounge!!

Because I am a Girl I like..when I go out to dinner with my girlfriends and see other groups of women out having dinner, a glass of wine & a catch up…something my mother’s generation never got to do

Because I am a Girl I dislike…the ill treatment of women that continues in the developed world as well as in the developing world

Because I am a Girl I feel…proud that my son and daughter have had equal opportunities in their upbringing

Because I am a Girl I… will never know what it is like to be a man.

Join the conversation

Tell us what it means to you to be a girl


Tell us what it means
to you to be a girl

  • Because I am a Girl...

    I have a much higher chance of making headline news - as a victim of rape, assault or murder. But because I am a girl I have the innate strength to carry on challenging the threats to my freedom.

  • Because I am a Girl...

    I rise to the challenge, and do the unexpected. I raise my voice so that I can always be heard. I push myself even when the little voices in my head are saying, sure you dont belong here, who do you think you are. I struggle on and dont alllow society to to label or box me because of the sex I am, the colour of my skin, my sexuality, my spiritual beliefs. I am, and I will.

Latest Tweets

Follow @PlanBIAAG on twitter.